Triscan are the UK’s largest manufacturers and suppliers of fuel management systems, fuel monitoring software, fuel pumps, fuel tanks, pipework, tank gauges and identification devices. Triscan pride themselves on their ability to tailor a totally integrated solution to onsite fuel management services.
We were asked to help with developing the Triscan brand to create a consistency across all its communications. Triscan consists of several products that are well-known in their respective markets, so we developed a set of new logos for all these channels, whilst creating a new master logo for the group itself. All the logos were created to reflect the same qualities as the group’s main branding but still be sympathetic to the original product brands.
To accompany the new branding, we created a comprehensive set of brand guidelines that would ensure consistency in all the marketing collateral that the company produces.
Rolling out the changes
With the new branding in place, we set about applying it across Triscan’s fleet of service vehicles, promotional literature and corporate stationery. We also created email templates for the group to use for their digital messaging and promotions.
The largest part of the initial rebrand was the design and development of a new website that would consolidate all of the group’s products in to one location. We worked closely with Triscan to develop a user journey and site structure that would enable their existing and potential customers to find exactly what they needed straightaway.
Alongside the website launch, we have been working on a continued SEO strategy for the group. Triscan were starting from scratch with their online presence so we have guided them on new copy generation, content improvements, keyword usage and targeted product and services optimisation.
We’re committed to helping Triscan to build an online presence for their products and services that has resulted in them ranking number 1 in the UK for 14 keywords and in the top 10 for 63 keywords. The website has also seen a 33.5% increase in traffic in the last six months compared to the previous six months.
Magnificent always go the extra mile and the result for our company is a brand that perfectly compliments our mission.
They are great communicators and continuously show they care about us as a client by remaining patient with our questions and always being reliable.
The hard work, preparation and passion put into every project is always clear even when there has been a strict turn around time.
It is refreshing to work with an agency who, to put it simply – ‘just gets it!’Kerry Whittaker, Marketing Executive – The Triscan Group